Topic: Monetization

We cover strategies, models, and considerations for generating revenue from software applications or digital products.

  • How to Conduct A/B Testing on Monetization in Your App

    Before launching, we used to just hope that our guesses about users' desires weren't too far off. Now the app's live, we can test and know for sure. This article's about A/B testing - an easy-to-use, budget-friendly, and powerful tool for confirming whether what we're about to do will succeed and how it could be done better. To be more specific, we'll focus on monetization testing - at the end of the day, making money is what a commercial app's all about, right? We aim to guide you through the A/B testing methodology step by step. **Once you've read…

  • Making Money With a Mobile App: Monetization Strategy

    Consider a mobile app that is being actively developed. We are talking about a "live" app, one that has a team of software engineers continuously working on new features and regularly releasing app updates. For example, it could be an app with educational games for kids. Or it could be an app that helps people to find a team for a friendly soccer game at a nearby field. Or maybe it's an app that helps people track their sugar level and insulin injections. The company building the app needs to eventually make some profit, so they…

  • Two Real-Life Approaches in Building an App to Be Sold

    The author discusses diverse business strategies in tech startups, presenting two cases - one emphasizing acquisition goals and succeeding, and another prioritizing user value, eventually evolving into a profitable venture. Here are my further observations on the diverse business strategies pursued by tech startup founders. I believe these strategies directly impact app development and the overall trajectory of the project. With over a decade of experience as a developer, I have come to the realization that application owners can pursue the most diverse objectives. In…

  • Building an App Without Monetization Strategy: Two Real Cases to Consider

    What does creating an app without a monetization strategy look like? The article analyzes two real-life cases of success and failure. When an entrepreneur presents a new startup idea to developers and we start discussing the project's details, one of our initial questions for the client is: "What is your business strategy? How do you plan to generate revenue with this application?" This initial information is nearly as critical to us as the answer to the question, "What is the problem the user is facing that we are trying to solve?" It…