Topic: Thoughts

We share some thoughts and reflections about software development, its challenges, requirements, and solutions.

  • Unrealized Power of Hyperlocal Businesses in the Digital Age

    The article stresses the importance of integrating internet technologies into hyperlocal businesses while highlighting the equal significance of maintaining a human touch. Services have become an essential part of our lives, but let's recall those moments when something arrived incredibly late, when terminals chose the worst timing to malfunction, or when our precious orders mysteriously vanished. Ever tried resolving an issue with a corporate giant? Oh, the joy! I bet you can recall countless instances from your own life. I must emphasize that such delightful mishaps tend to occur more…

  • Case Study vs Customer Story: What Is the Difference?

    This article explores the differences between a case study and a customer story, both of which are used to promote product or a service. Uncertainty about whether to use a case study or a customer story to promote a product or service is not uncommon. Despite both terms referring to the depiction of a real case where a customer has used a company's product or service, there are significant differences between them in terms of presentation and objectives. This article aims to explore these differences and provide the necessary information to decide…

  • Unlocking the Power of Direct Customer Support

    The article narrates a frustrating encounter with a cloud-based application's customer support, underscoring the drawbacks of chatbots and the need for human-centric support. Don't you just love it when you have a problem with your favorite software and in many cases the support team is about as transparent as a brick wall? They rather look like the masters of obfuscation, the kings of detachment, and the overlords of automated responses. Without them, we'd all feel bored... well, maybe not, but you get the idea. Oh boy, **let me tell you about my recent ordeal with a popular…

  • A Call for Change in Service Industry

    The article narrates a frustrating encounter with a service company, underscoring challenges with automated customer support and the impersonal nature of large businesses. It argues for a shift in preference towards hyperlocal businesses, combining technology with a personal touch for better customer service. Have you ever been let down by a service company that you thought had your back? Disappointing, right? My bad experience made me muse about the roots of that phenomenon after a company I counted on screwed me up at a very untimely moment when I desperately needed it. My story began…