Natalia Rudik

Sales Business Development Manager at Cyfrania

Exploring IT Market in Saudi Arabia

When I learned that I was going on a business trip to Saudi Arabia, I was anxious and delighted at the same time. What did I know about this country? To be honest, not much. But thanks to a quick internet search, I learned that the country has been reshaping its world image. It has reduced its dependence on oil revenues by investing in non-oil sectors such as tourism, entertainment and technology. This has created new jobs for Saudis and reduced the country's vulnerability to oil price fluctuations. Saudi Arabia has recently launched a number of initiatives aimed at making the country one of…