Ksenia Kovaliova

User Experience Designer at Cyfrania

Why Is Investing in UI/UX Designer Worth It?

When I meet new people, and they learn that I am a UI/UX designer, they often ask a ton of questions. "UI/UX? What do you do at work? What does it look like?" To describe my work, let me start with typical cases that illustrate the importance of my job to business owners. Imagine that customers want to buy an item on a website, but the checkout process is lengthy and complicated, so they abandon the cart. Or they have a question about a product but can't find contact information. Or they want to learn more about the company, but the "About Us" page is in a place they would not expect.…