Olga Veretskaya

Marketing Consultant at Cyfrania

The Art of Collaboration for Project Success

I admit that there are many factors influencing the success of the project. I am not the discoverer of this topic, of course. However, this text is the fruit of my brainwork, the result of my personal observations and thoughtful analysis. Among lots of projects we’ve been a part of, I observe the crucial importance of such a phenomenon as synergy, which occurs when the customer and the team work together on a project. In this article, I want to share my observations about the role of joint efforts. It would…

Embracing the Uniqueness of Development Companies

As I delve deeper into the intricacies of marketing, I become more aware of the profound uniqueness that defines every company. It may appear, only at first glance, that the landscape of development companies is homogenous, with numerous outsourcing firms only satisfying a variety of needs. However, the reality is far more nuanced. The development of software solutions is akin to the rich diversity in the natural world. Just as a fox and a wolf, while belonging to the same family of canids, exhibit distinct genera and species, development companies, despite their shared lineage, possess…

The Paradox of Expectations

Warning: You are personally responsible for all your expectations from this text I hate expectations. And I love them. Expectations are a paradox. They can be both a source of frustration and a catalyst for clarity. I hate their elusive nature. They hide behind masks of good intentions and eloquent words, capable of derailing plans, disrupting deadlines, and even damaging relationships. This is what makes them frustrating. And I love the moment an expectation is identified, it's like a fog lifting. Suddenly, just like with a wave of a magic wand…

Portfolio Is the Tip of the Iceberg

People understand portfolios so differently. Some people include everything, absolutely indiscriminately, well, everything they have just encountered - from minor tweaks like repainting a button or shifting it slightly, to more significant changes like altering the order of items in a shopping cart or changing the font. And then, looking at this diversity, it seems that experts have had a hand in creating every website and application on the Internet. Others present flashy portfolios filled with impressive works. In fact, it turns out that the specialists merely evaluated the projects…

As Multifaceted as a Diamond

The question "Why should I choose you?" often arises in various forms such as "How are you different?", "What are your advantages?", and "What are you better at?" This question holds significant importance as it not only shapes our identity to customers but also provides us with a deeper understanding of who we are. However, encapsulating the answer to this question in a single sentence is quite challenging. While it's true that we are an outsourcing software development company. And we are also as reliable as Swiss watches. We are also business partners for our customers. And we are also…

Why Fixed Budgets Are Perfect for Time and Material Contracts

For some reason, many people feel uncomfortable with clearly defined budgets or even can't tell the exact sum of money they need. Some customers worry that their budget is too small and with such a budget, no one will take up the development of their idea. Some developers are afraid that the budget will not be enough or they will not fit into a tiny budget. However, having a clearly defined budget is excellent. We have a significant number of customers. And by "a significant number" we should understand dozens at this particular moment and hundreds over the years…

Heart of Entrepreneurship

We've published a number of interviews with our customers on the website in the Portfolio section. All stories are amazing, incredible, and worthy of admiration. Customers' experiences, their triumphs, and their setbacks have given us invaluable insights into the dynamics of success and failure in the world of business. Since Cyfrania is a software development company, we are involved in dozens of projects at the same time. We have witnessed the ups and downs of endeavors, some blossoming into greatness, while others encountering the harsh reality of non-fulfillment. Over the…