Workflow Optimization With Million-Dollar Effect Nobody Expected
It was my first major project in my career as a developer. Joining the team, I found a well-established real estate platform that had thrived for over a decade, with a massive user base and unrivaled dominance in a major US city. My primary assignment revolved around optimizing the premium listings placement workflow. The platform relied on Google Ads contextual advertising service for publishing premium listings. This required duplicating a significant number of listings in two separate databases - the platform itself and the Google Ads system. Moreover, since Google Ads incurs costs,…
How Are App Users Supposed to Tell What They Need?
The article discusses a client's request to make product images clickable in the shopping cart, revealing insights on user behavior. It emphasizes the value of user behavior tracking tools over traditional user reviews in understanding user needs and optimizing applications. One day, a client approached our team with an unusual inquiry regarding the e-commerce platform we had developed for them. **The client's marketing team made an interesting observation: many users were making futile attempts to click on the product images in their shopping cart, not realizing that the images were not…